All our news Search articles Search “” in News ↵ Search all of Thinking → Topics Marketing Mix Modeling 10 Lifetime value and retention 8 Data science 6 Tracking and data collection 8 Data protection 2 Performance management 19 Search and Google Ads 11 Social media 6 Media and programmatic 6 Artificial intelligence 8 Creativity and performance 3 CRM and segmentation 2 Agency life 7 Awards 5 Series Profit, marginal ROI and lifetime value 8 Google Ads, from Performance Max to AI Max 4 MMM explained in three chapters 3 Perspective, bright's annual evening 5 No series or topic by that name: press enter to search the articles. September 24, 2026Damien Magnenat appointed Head of CX & Attribution.A dedicated practice brings together two kinds of expertise at the heart of our craft: the customer experience and attribution models.Read more September 24, 2026Damien Magnenat appointed Head of CX & Attribution. October 30, 2025Google Premier Partner Summit 2025 in Dublin: when AI redraws the future of Search October 1, 2025Cas d’Or 2025: bright takes three prizes and lands the Grand Cas d’Or December 16, 2024Oddity joins Bright: a strategic alliance for the future of marketing. November 21, 2024Meilleur du web 2024 – bright wins the Marketing & Business Performance category for the Everlife project. November 24, 2023Meilleur du web 2023 – bright wins the Marketing & Business Performance category for the Neho project. March 2, 2023Google Premier Badge January 18, 2023Nathalie Szkup and Elodie Lapaque promoted to manager. August 26, 2022A masterclass on AI and customer behaviour. April 28, 2022bright and Adnatus are merging. April 12, 2022Bright has decided to invest 10,000 euros in Team for the Planet. It is a start. March 22, 2022Launching our happy.customer algorithm. January 25, 2021A shared history and a shared vision, to build a new digital adventure. Peak digital and deus ex digital become Bright. See more
