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Cas d’Or 2025: bright lands the Grand Cas d’Or

Damien Fournier
· 2 min

Three distinctions, including the Grand Cas d’Or for Neho x bright, voted project of the year among all the winners. A trophy that rewards a collective craft: designing, steering and improving omnichannel campaigns.

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Some evenings mark a turning point. The Cas d’Or 2025 was one of them. That night, bright did not win one prize. Nor two. But three distinctions, including the most prestigious of all: the Grand Cas d’Or.

Cas d’Or for Performance Marketing with Everlife Prévoyance Funéraire
Cas d’Or for Performance Optimization with Neho
Grand Cas d’Or 2025 for Neho x bright, voted project of the year among all the winners.

Behind every campaign, a human adventure
At bright we like to talk about creative performance. Because behind every figure, every ad, every conversion rate, there are ideas, emotions and a team that believes in them.

When we began working with Neho and Everlife, nothing was written in advance.
Two young companies, two ambitious visions, and one shared challenge: turning a marketing strategy into an engine of lasting growth.

A few years later, those brands have become leaders in their field. And those campaigns, textbook cases of digital effectiveness. Le Meilleur du Web had already singled them out: Neho in 2023, Everlife in 2024.

What this Grand Cas d’Or rewards
This trophy is the recognition of a collective craft: designing, steering and improving omnichannel campaigns that connect brands to their public with precision and impact.

But it is also a fine team story. Different talents, united by the same demand: create results, without ever losing sight of creativity. It is that alchemy which, project after project, forges the bright culture.

“This Grand Cas d’Or is above all a team victory. It rewards months of work, of experiment and of collaboration with our clients. What makes me proudest is seeing how fully our team embodies the balance between rigour, creativity and passion. That state of mind is what makes bright a different kind of agency.”
Damien Fournier, CEO of bright

Thank you to those who trust us
We share this victory with Neho and Everlife, and more widely with all our clients, who push us every day to go further.

Thank you also to the Cas d’Or jury, for this recognition, and to Pascal Gayat, for a fine initiative that makes Swiss marketing shine.

And next?
This Grand Cas d’Or is not an end but a stage. An encouragement to keep innovating, exploring and pushing the limits of what performance marketing can achieve.

At bright we believe that marketing both effective and inspired can change the course of a brand.
And we fully intend to keep writing it, one campaign at a time.

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