Social
Activating social platforms to turn communities into customers.
1 + 1 = 3
Merging media activation and content into one coherent strategy, to maximise impact.
Social platforms have become the places where people interact, inform themselves and build ties.
That shift in habits brings a growing fragmentation of audiences, which makes social platforms an essential lever of growth-oriented marketing.
It is essential to pair a content strategy that positions the brand with a media strategy that activates audiences. The combination lets you work on awareness, product consideration and conversion at once, using the codes of performance campaigns.
We build social strategies that bring together a solid editorial plan and targeted media amplification, to grow communities and generate qualified engagement.
Editorial plan design
Analysis, benchmarking and structuring of how the brand speaks, to design an editorial plan with a content matrix, creative templates and a positioning strategy.
Activation campaigns
Designing and running a commercial, influence or community activation concept, to strengthen product consideration among the brand’s audiences.
Content strategy
Our close knowledge of the Swiss market and its codes lets us design content strategies that are in tune with your audiences.
Whether you are launching or looking to strengthen your national reach, we support brands with a social-first approach, drawing on the power of cultural influence and the fundamentals of strategic communication.
As always, we move methodically, to design a complete editorial plan that complements your communication and media work.
Analysis & positioning
We start with a thorough analysis of your positioning and your current content strategy. The aim: identify the levers that shape how your brand is perceived, and steer the editorial strategy.
Strategic structuring
Defining the editorial pillars, building the editorial plan and folding in your commercial and communication highlights. This phase aligns what the brand says with your objectives in awareness, consideration and conversion.
Content plan design
Building a content matrix that crosses post types, platforms and objectives. This step covers volumes, publishing schedules and creative templates, to keep things coherent and effective.
Activation & measurement
Folding the editorial plan into your media set-up, organic and paid, with KPIs defined and tracking in place. A dedicated dashboard lets you follow performance in real time.
Discover some of our key skills, the ones that let us design and run a range of data marketing and media work. Each can be called on its own, or built into a wider programme run by our teams.
Steering the performance of your social strategy
We work with Hootsuite, a leading solution, so you can sharpen your social strategies, automate publishing and analyse performance in detail. Keyword tracking, trend detection, replying to interactions, centralised message handling: every lever is used to strengthen your presence and get the most out of your social set-up.