What we do

We orchestrate data, media and technology to carry brands towards sustained, lasting growth.

Our services cover the whole value chain of marketing and communication.

Our core business: designing and running advertising campaigns that perform. Our mission: making them profitable, and contributing actively to our clients’ growth.

To do that, we have built a broad set of complementary skills: collecting and analysing data, designing performance-oriented customer journeys, creating advertising assets that work.

Today those skills let us go well beyond media delivery alone, with an à la carte offer fitted to what each brand needs.

Campaign management

From a high-impact media campaign to running a continuous conversion programme.

Consulting

One-off engagements to support our clients in delivering their marketing and communication roadmap.

Team as a service

An agile service, able to support you at every stage of your growth.

Every company has its own needs, so a modular offer is essential. By making resources available, we strengthen our clients’ teams on targeted engagements — from running conversion campaigns, search and social, to taking charge of their whole media plan.

Discover some of our key skills, which let us design and deploy a whole range of work across data marketing and media. Each one can be called on alone, or built into an overall programme run by our teams.

Conversion Rate Optimization — CROAnalysing and optimising customer journeys to improve conversion rates.

Social amplificationA content strategy amplified by media, to engage your communities and widen the ways you speak.

Insight & social analyticsAnalysing community data to understand your audiences better, find the media they feel close to, and sharpen your messages.

Dynamic Creative Optimization (DCO)Personalised messages delivered in real time, fitted to each audience, format and moment.

Content strategyDesigning the editorial strategy of your social channels, to strengthen your brand’s awareness and positioning with your target audiences.

EnrichmentEnlarging your data by grouping it, cleaning it and creating new indicators.

Cockpit & KPI designDashboards aligned with your business goals, for informed decisions and a clear view of how things move.

Media analyticsCross-channel performance analysis through attribution models, to measure the impact of each campaign precisely.

RadioWe anchor your brand locally and engage your audience with formats that land, at the moments when attention is highest.

OOH / DOOH / pDOOHThe most strategic sites, negotiated at the best price, to multiply your touchpoints with a qualified audience.

Media strategy & planningDesigning 360° media plans that bring together objectives, messages and a mix fitted to each stage of the funnel.

Data tracking & GTMFollowing the performance of every campaign and ad, and tracking the key events on your site for precise analysis.

Furlan Marri, digital strategy

Furlan Marri, the art of balancing limited and permanent collections: Furlan Marri’s digital strategy.

The value of our work rests on our ability to attribute a marketing action to its result. That is why we invest heavily in building solutions dedicated to attribution. Marketing Mix Modeling is one of the keys.

Learn more about our approach

A certified team

Your media performance, carried by our multi-platform expertise.

Being certified is much more than a label. It is the assurance that everything we do follows the best practice of the market.

It is also direct, privileged access to the main media platforms — Google, Meta, TikTok, X — and to the DSPs and programmatic buying tools.
And it is an essential way to train our teams on the technologies we use every day for our clients.