APPROACHAt bright, every one of our services rests on a single approach: business hacking.We hold that facts are a firmer footing than intuitions, however sound, when it comes to designing campaigns and marketing projects that work.Our teams apply that approach through a rigorous four-step process.
Business Marketing Design
This advisory phase rests on auditing, data analysis and competitive research. It lets us read the reality of a business, and examine its model, its strengths, its opportunities and its ambitions.
The CUBE
What those analyses tell us lets us frame the project in full, expressed as a marketing roadmap and an overall action plan covering both marketing and communication: the CUBE.
Implementation
A sound strategy has to be activated precisely. Our teams carry out the work the programme needs: setting up ad accounts, building audiences, writing the messaging, producing the assets, putting tracking in place, deploying data warehouse solutions.
Data-driven execution
Our programme managers run the advertising and communication campaigns day by day, and run nothing else. They analyse the results, make recommendations and carry out the optimisations needed to reach the objectives set. Our method of continuous optimisation rests on data analysis — the real asset in keeping the work both effective and relevant.
Business Marketing Design
An engagement succeeds on how well the needs are expressed and how precisely the objectives are set down. Business Marketing Design is the framing and design stage, bringing research, auditing and analysis together to produce a strategic plan that fits.
- Business objectives
- Customer journeys
- Data analysis
- Competitive research
- Account audits
- Content pillars
- Ad messaging
- Opportunity mapping
- Audiences and segments
- Strategic KPIs
The CUBE
An overall plan of the marketing work gives a medium-term view and lets us build an effective programme month after month. Planning over time is what lets us run campaigns nimbly and respond to shifts in the market while staying true to the strategic objectives set.
- Media plan
- Editorial plan
- Sales plan
- CRM plan
- Production plan
- Project roadmap
Implementation
Implementing the CUBE and the strategy through the full configuration of the information system, the campaign accounts and the data flows. The setups belong to our clients and are built by our certified teams.
- Data Tracking
- Ad account
- Landing Page
- Google/Matomo Analytics
- Creative
- Data integration
- Dashboard
- CRM
Data-driven execution
Management is guided by our performance optimisation cycle, a continuous process that calls for daily adjustment, to keep a firm hand on the work and to improve the results it brings.
- Audience optimisation
- Bid optimisation
- Performance tracking
- A/B tests
- Data analysis
- Recommendations
- Search Ads
- Social Ads
- Programmatic
- Display
- DOOH / pDOOH
- OOH / TV / Radio
- Data Tracking
- Data Warehouse
- Marketing econometrics
- CRM - MAT
- CRO & UX
- Creative
- Landing page
We offer a range of services specialised in digital marketing and media. Our aim: to cover the whole value chain, from designing and activating campaigns through to tracking and improving performance.
Our services can be taken individually or as a complete programme, run by a dedicated team working as a service centre — a true extension of our clients’ marketing and communication department.
Do it, or have it done
Building performance with partners we trust
The Swiss market is fragmented, and the agency landscape remains hard for companies to read. To widen their market, many digital and media agencies have widened their offering until they became full-service agencies.
We chose otherwise. We believe performance demands focus: we remain a business hacking agency.
Aware that our clients need a broader offering, we take on a second role, that of architect and partner. We specify the needs, draw them together and structure them, so as to identify the right supplier — the one that stands out for its creativity, its excellence or its value for money.bright’s leadership has worked in this market for more than 20 years. In an environment where experience and reputation make the difference, we have built solid relationships with everyone in it. That is how we assembled a pool of partners who share our philosophy: quality, transparency and ethics.
“ This network of trust is at our clients’ disposal. Its capacity has no limit: it brings together creatives, art directors, experts in organic search and in running influence campaigns, photographers, filmmakers and many other talents.”
