All our resources on lifetime value and retention Search articles Search “” in Lifetime value and retention ↵ Search all of Thinking → Topics Marketing Mix Modeling 10 Lifetime value and retention 8 Data science 6 Tracking and data collection 8 Data protection 2 Performance management 19 Search and Google Ads 11 Social media 6 Media and programmatic 6 Artificial intelligence 8 Creativity and performance 3 CRM and segmentation 2 Agency life 7 Awards 5 Series Profit, marginal ROI and lifetime value 8 Google Ads, from Performance Max to AI Max 4 MMM explained in three chapters 3 Perspective, bright's annual evening 5 No series or topic by that name: press enter to search the articles. June 10, 2023Lifetime value (LTV) targeted per customerLifetime value (LTV) is a key KPI in digital marketing. LTV is a customer’s value, and therefore the most a company can afford to pay to acquire a new customer while staying profitable.Read more June 10, 2023Lifetime value (LTV) targeted per customer June 6, 2022Perspective 1 – Acquisition and customer retention marketing through the use of data science. March 22, 2022Launching our happy.customer algorithm. October 5, 2021Predicting attrition. How do you anticipate a customer’s churn risk? October 2, 2020Computing the Average Customer Lifetime Value (considering many cohorts) March 2, 2020How and why to bring referral into the way you build marketing campaigns February 2, 2020Stop setting ROI objectives! September 2, 2019How to calibrate marketing campaigns to maximise profit. See more
