All our resources on tracking and data collection Search articles Search “” in Tracking and data collection ↵ Search all of Thinking → Topics Marketing Mix Modeling 10 Lifetime value and retention 8 Data science 6 Tracking and data collection 8 Data protection 2 Performance management 19 Search and Google Ads 11 Social media 6 Media and programmatic 6 Artificial intelligence 8 Creativity and performance 3 CRM and segmentation 2 Agency life 7 Awards 5 Series Profit, marginal ROI and lifetime value 8 Google Ads, from Performance Max to AI Max 4 MMM explained in three chapters 3 Perspective, bright's annual evening 5 No series or topic by that name: press enter to search the articles. July 8, 2026Google AI Max: how to open this new black box and adapt your Google Ads structuresAI Max takes over the whole Search chain — targeting, creative, destination. What really changes, what the field teaches us, and the account structure it calls for.Read more July 8, 2026Google AI Max: how to open this new black box and adapt your Google Ads structures October 20, 2025Building a marketing data warehouse September 20, 2024What server-side GTM brings June 6, 2023Perspective 2 – Methods & strategies for generating growth May 30, 2023Machine learning to the rescue of campaign performance October 13, 2022What data protection means in Switzerland. Our strategy for meeting the major challenges of the nFADP. June 6, 2022Perspective 1 – Acquisition and customer retention marketing through the use of data science. November 2, 2020Second-level optimisation: how to optimise your campaigns taking different lead qualities into account See more
