Customer Experience
Improving the customer experience by putting your CRM fully to work.
Relationship programmes
Using marketing automation to grow your revenue.
In a market where acquisition costs keep climbing, your CRM becomes an essential lever of growth.
Marketing automation lifts retention, raises conversion rates and grows the lifetime value of your customers.
Our skills in data analysis and journey optimisation let us design and structure bespoke relationship programmes, fitted to your business challenges.
Inbound marketing
Content strategy advice, dedicated landing pages, and relationship programmes built to accompany the prospect all the way to becoming a customer.
Relationship programme design
Bespoke relationship programmes to build loyalty, encourage cross-sell and upsell, and get the most out of each customer life cycle through data analysis.
Framing — design
Making a CRM programme work, through precise framing and bespoke design.
Setting up or evolving a relationship programme calls for a thorough analysis of needs: finding the right tools, the data available to build the right triggers, and sizing the commercial opportunities. With steps aligned on customer and prospect journeys, it becomes possible to build effective programmes for conversion, retention and commercial growth.
For that we follow a consulting approach in three steps. Once that phase is done, we support our clients in putting the strategy in place and in running the relationship cycles over time.
Analysis of the existing digital ecosystem
Defining the needs and auditing the existing tools, data and systems, to recommend the best-suited solution and document a target architecture that makes the project succeed.
Data analysis
We analyse your data to find growth opportunities and build the right indicators: LTV by cohort, churn forecasts, promotion analysis. Those insights let us design effective relationship programmes that support upsell, retention and profitability.
Programme design
Designing the life cycles of each programme, including the triggers, the storytelling and the content attached to every interaction. The work also covers transactional emails, thought of as a coherent complement to the relationship programmes.