Meilleur du web 2023 – bright wins the Marketing & Business Performance category for the Neho project.

For more than four consecutive years, bright has established itself as a full agency in the service of Neho. Our role takes in setting acquisition strategies, deep data analysis, modelling attribution schemes, omnichannel media planning (digital and offline), and running the digital campaigns. Our method — business hacking — together with our command of the performance cycle, was crucial in meeting this challenge, iterating on models aimed at improving investment and customer acquisition.

The main objective was to determine the channels, the messages and the ad-buying techniques most effective at maximising Neho’s profit. Our methods rest on the foundations of mathematics and data, because we are convinced that is the most effective way to move past traditional models, which are often built on intuition. Data reveals things human decision-makers cannot always discern, which makes for faster learning and better-informed decisions.

“Our campaign for Neho, rewarded with the Meilleur du Web 2023 prize in the Marketing and Business Performance category, speaks to an exceptional commitment. This recognition underlines the hard work and the research and development carried out by our people — the marketing managers and data scientists in particular — to turn traditional marketing on its head.” – Steve Savioz – CEO

Through our work with Neho, we have shown that marketing held firmly in hand can not only grow a company’s recognition and sales, but carry it to the lead of its sector in only a few years. All of it while securing the best possible return on every investment. We are proud to see our efforts crowned by a considerable fall in the marketing budget, while holding the same number of customers — proof of how well the approach works.

Of course, Neho is not only a matter of marketing held firmly in hand. The quality of its services, the professionalism of its agents, the warm word of mouth from its customers, and the advanced tools its agents are given to sell more effectively have all contributed to its success today. Nonetheless, we are extremely proud that the Meilleur du Web jury recognised the part our methods and our support played in that overall achievement. The following year, the same prize rewarded our work with Everlife.