Google Ads, from Performance Max to AI Max

Four articles on the automation of Google Ads: what Performance Max keeps in its black box, what Google announces at each Marketing Live, and how to structure campaigns in the age of AI Max.

March 18, 2024

How do you open the black box of Google’s Performance Max campaigns?

If you have followed digital marketing news over the past three years, you have certainly heard of Performance Max campaigns on Google Ads.

June 8, 2026

Google showed us the future of Search

A good Search strategy is no longer limited to keywords: it also calls for real work on visual content and product data.

July 8, 2026

Google AI Max: how to open this new black box and adapt your Google Ads structures

AI Max takes over the whole Search chain — targeting, creative, destination. What really changes, what the field teaches us, and the account structure it calls for.

August 26, 2026

Google Marketing Live 2026: sorting real features from announcement effects

What is available and testable now, what will be in six months, and what belongs in the laboratory: our technical reading of Google Marketing Live, theme by theme.

Google Ads, from Performance Max to AI Max

March 18, 2024How do you open the black box of Google’s Performance Max campaigns?

June 8, 2026Google showed us the future of Search

July 8, 2026Google AI Max: how to open this new black box and adapt your Google Ads structures

August 26, 2026Google Marketing Live 2026: sorting real features from announcement effects

Want to stay in touch? Just leave us your email address.

WhatWorkCultureThinkingConnect

Paid SearchPaid Social GrowthCube MarketingPerspective eventCareersBecome a partnerPrivacy PolicyCookie settings

hellobright.swiss+41 21 601 01 76

Let's talk about your project.

Thank you, it is sent.