bright and Adnatus are merging.

The Lausanne agency bright, specialists in data marketing, and the Geneva agency AdNatus, experts in digital marketing, are merging under the bright brand.

Through this coming together, bright consolidates its singular position in digital marketing and customer loyalty, built on data science. Bright itself was born in 2021 from the merger of Peak and deus ex digital.

“Beyond the pleasure of working together, one of the first drivers of this move was our shared view of data, and of the major part it plays in designing modern, effective digital marketing campaigns,” says Steve Savioz, CEO of bright. “We then took stock of our respective strengths, and found the many opportunities that the complementarity of our skills opens up.”

“We share a will to excel, to develop and refine leading growth strategies. I look forward to drawing on our shared experience and to becoming the leader in business hacking in the French-speaking Swiss market,” adds Vincent Prou, founder of Adnatus and now a partner at bright.

A view of data in the service of growth is the engine of this association, where data analysis, a firm grasp of tracking, the development of optimisation algorithms and media expertise are the essential components of the successes already achieved for bright’s clients. Bringing these skills together will make the support bright offers more relevant still.

Steve Savioz remains chief executive (CEO). The leadership is completed by Damien Fournier and Vincent Prou.

Bright now employs 21 people, serving more than 35 prestigious clients — established companies and startups alike. The company thereby strengthens its presence in French-speaking Switzerland, with offices in Lausanne and Geneva. At the end of 2024, Oddity announced that it too was joining bright.