Oddity joins Bright: a strategic alliance for the future of marketing.

Bright Company SA and Oddity Swiss Sàrl, two major names in marketing in French-speaking Switzerland, are joining forces to offer their clients a new approach blending innovation and performance. This collaboration marks an important stage for both agencies, combining Oddity’s expertise in media planning and communication strategy with Bright’s specialism in performance-driven digital marketing and business hacking.

A singular synergy, to get the most impact out of campaigns

With their combined expertise, the new entity will be able to refine its integrated, innovative marketing strategies further, so as to get the most visibility, performance and impact out of campaigns, digital or traditional. This partnership is not a simple addition of skills: it aims to reinvent the way performance and branding can converge to produce concrete results. It follows the move of 2022, when bright merged with the Geneva agency AdNatus.

Steve Savioz, CEO of Bright:

“Bringing Oddity in is a natural step for Bright. It lets us add a layer of measurable performance to traditional campaigns, and strengthen our commitment to our clients by offering them marketing solutions that are complete and effective.”

Gérald Le Meur, CEO of Oddity:

“In a market in constant change, it is essential to move past the distinction between offline and online, and to speak of transitive convergence between points of contact. That means creating smooth interactions between channels, whether on TikTok, Instagram or traditional media. Together, we bring an answer fitted to what brands now expect.”

Damien Fournier, Partner at Bright:

“For several years, Bright has drawn on the data and used advanced omnichannel attribution models, such as Marketing Mix Modeling, to measure precisely how much marketing work pays — digital or offline. Those models let us assess the overall performance of an omnichannel plan effectively. Bringing the management of traditional media into our media plans is a new strategic step, and answers directly what our clients have asked for.”

Performance and innovation: at the heart of the alliance

Bright’s method — business hacking — recognised for its dependability, its structure and its transparency, will continue to play a key part in this. It has proved its worth by producing remarkable performance and lasting growth for its clients, while supporting the hypergrowth of ambitious startups.

A new model for marketing in French-speaking Switzerland

With this alliance, Bright and Oddity intend to create a singular model, bringing branding and performance together to support brands in their ambitions. That holistic, innovative approach will answer our partners’ challenges, present and future.

Bright: let us enter the era of brandformance marketing.