Media
Orchestrate your media presence to bring together awareness, consideration and conversion.
One unified customer experience
Native brandformance, born digital, to master media as a whole.
Unlike traditional agencies going digital, we grew out of data, performance marketing and real-time optimisation. That original culture is what makes us singular on the Swiss market.
By bringing traditional media levers into our digital approach, we build unified strategies that combine reach, fine targeting and data-led steering. An inverted architecture — and a formidably effective one for maximising results across the whole funnel.
360° activation
Design, production, delivery, measurement. A turnkey engagement for your activation campaigns.
Annual media strategy
Full management of your media strategy, bringing together awareness, consideration and performance.
Retraites Populaires – from data to media plan
Hitting the lead targets while establishing the recognition of the brand and its products, all within a fixed dedicated budget.
Omnichannel set-up
A 360° media approach, to maximise your impact at every moment of the customer journey.
A rigorous media strategy does not mean giving up flexibility. In a context that keeps shifting, we design dynamic omnichannel media plans, able to adjust in real time to market signals and get the most out of every investment.
- OOH / DOOH
- TV
- Radio
- Press
- Tram & bus
- Cinema
- Programmatic display
- pDOOH
- Video programmatic Ads
- Native Ads
- Audio Ads
- Direct booking
Data at the heart of our decisions.
Understanding audiences and their media habits is essential. We draw on reference sources such as MACH Consumer and Mediafocus to pull out reliable insights and guide the planning.
Solid tools and partnerships
With our advanced planning tools and solid partnerships with the main Swiss players — SGA, Goldbach, Admeira, Tamedia or Audienzz for digital — we launch your campaigns quickly, with clear reporting and agile steering.
Breaking the glass ceiling through programmatic.
With our multi-DSP expertise, we activate the platforms best suited to your objectives, whether awareness, consideration or conversion.
Marketing CUBE
A global plan of marketing actions gives you the ability to plan campaigns over time with agility, and to react to market shifts while staying true to the strategic objectives you set.
Discover some of our key skills, the ones that let us design and run a range of data marketing and media work. Each can be called on its own, or built into a wider programme run by our teams.














Get more out of your awareness spend by engaging your audiences.
An engagement confirms that a prospect shows real interest in the brand, by establishing that they consumed the content offered. With the Adnatus solution, we build campaigns dedicated to engagement, assembling quality omnichannel audiences.
A bridge that puts the methods of performance at the service of effective awareness.
Explore our service through our client case studies and our latest articles.
ArticleChatGPT Ads arrives in Switzerland: what to know before you startOpenAI opens its advertising platform to Swiss advertisers. Campaign objectives, targeting by intent, conversion tracking, eligible sectors: what to…
TopicMedia and programmatic6 articles
TopicSearch and Google Ads11 articles
WorkEverlife, hypergrowthGrowing the company’s business through performance acquisition campaigns, and running traditional campaigns to build the brand’s recognition.
NewsOddity joins Bright: a strategic alliance for the future of marketing.From 1 January 2025, Oddity joins Bright to offer a singular, integrated approach to digital and offline marketing in French-speaking Switzerland.
WorkVilebrequin, performance marketing campaignsOur job is to acquire profitable new customers on the brand’s e-commerce platform, across five continents.
ArticleTikTok in Switzerland: a lever your media mix cannot ignoreIf you are not considering TikTok in your media mix today, you are missing a powerful lever for the future.
ArticleNative channels: the key to quality trafficIn digital marketing, native advertising is an ad format built into the heart of a website’s editorial content, so that ads appear in harmony with…

















