Media

Orchestrate your media presence to bring together awareness, consideration and conversion.

One unified customer experience

Native brandformance, born digital, to master media as a whole.

Unlike traditional agencies going digital, we grew out of data, performance marketing and real-time optimisation. That original culture is what makes us singular on the Swiss market.

By bringing traditional media levers into our digital approach, we build unified strategies that combine reach, fine targeting and data-led steering. An inverted architecture — and a formidably effective one for maximising results across the whole funnel.

360° activation

Design, production, delivery, measurement. A turnkey engagement for your activation campaigns.

Annual media strategy

Full management of your media strategy, bringing together awareness, consideration and performance.

Omnichannel set-up

A 360° media approach, to maximise your impact at every moment of the customer journey.

A rigorous media strategy does not mean giving up flexibility. In a context that keeps shifting, we design dynamic omnichannel media plans, able to adjust in real time to market signals and get the most out of every investment.

  • OOH / DOOH
  • TV
  • Radio
  • Press
  • Tram & bus
  • Cinema
  • Programmatic display
  • pDOOH
  • Video programmatic Ads
  • Native Ads
  • Audio Ads
  • Direct booking

Data at the heart of our decisions.

Understanding audiences and their media habits is essential. We draw on reference sources such as MACH Consumer and Mediafocus to pull out reliable insights and guide the planning.

Solid tools and partnerships

With our advanced planning tools and solid partnerships with the main Swiss players — SGA, Goldbach, Admeira, Tamedia or Audienzz for digital — we launch your campaigns quickly, with clear reporting and agile steering.

Breaking the glass ceiling through programmatic.

With our multi-DSP expertise, we activate the platforms best suited to your objectives, whether awareness, consideration or conversion.

Marketing CUBE

A global plan of marketing actions gives you the ability to plan campaigns over time with agility, and to react to market shifts while staying true to the strategic objectives you set.

Discover some of our key skills, the ones that let us design and run a range of data marketing and media work. Each can be called on its own, or built into a wider programme run by our teams.

ChatGPT AdsYour brand present at the moment the need is expressed inside ChatGPT: targeted intents, versioned ads, measured conversions.
Dynamic Creative Optimization (DCO)Personalised messages delivered in real time, fitted to each audience, format and moment.
Native & content syndicationMedia buying with contextual targeting by editorial environment, and messages adapted to the content around them.
ProgrammaticUse the power of programmatic to deliver the right message, to the right person, at the right moment.
RadioWe anchor your brand locally and engage your audience with formats that land, at the moments when attention is highest.
Video — TV/CTVTactical, bespoke design for French-speaking and German-speaking Switzerland alike, with precise impact measurement through innovative tools.
Media analyticsCross-channel performance analysis through attribution models, to measure the impact of each campaign precisely.
EngagementEngagement campaigns built on the pay-per-engagement model, with cookieless measurement.
Media strategy & planningDesigning 360° media plans that bring together objectives, messages and a mix fitted to each stage of the funnel.
Performance creativeDesign informed by data. Striking visuals and compelling messages, fitted precisely to your audience.
OOH / DOOH / pDOOHThe most strategic sites, negotiated at the best price, to multiply your touchpoints with a qualified audience.
Adnatus paid
Adnatus pdooh
Adnatus

Get more out of your awareness spend by engaging your audiences.

An engagement confirms that a prospect shows real interest in the brand, by establishing that they consumed the content offered. With the Adnatus solution, we build campaigns dedicated to engagement, assembling quality omnichannel audiences.

A bridge that puts the methods of performance at the service of effective awareness.

Explore our service through our client case studies and our latest articles.

Work

Everlife, hypergrowth

December 16, 2024

Read more

Lets start something amazing together

You do not need a fully formed project to get in touch. Getting to know each other, talking through your challenges, exploring a few directions together — that is already a first step towards performance.

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