One of the leaders of the property market in three years

Founded in 2017, Neho is the first commission-free estate agency in Switzerland. The start-up offers a brokerage service that combines experienced local agents with a digital platform, taking the whole sale process online.

We began working with Neho in 2018, from the launch of their platform, to help them grow and accelerate their business.

Strategy - Analysing customer data to activate the best acquisition strategy.

We first took the reins of Neho’s marketing. Our performance marketing department put several digital marketing strategies in place. From a thorough data analysis carried out by our data science department, we made each acquisition channel profitable, and from there we could accelerate sales volumes.

In a second stage, we led the rollout of offline marketing, again steering the construction of data models that calculate the return of each campaign. Profitable campaigns were accelerated; unprofitable ones were optimised or dropped, on the basis of iterative models — always grounded in the data.

Key success factor
Building models to know as precisely as possible how profitable each acquisition channel is, so as to press on the marketing channels that pay and drop those that lose money. That strategy is what let volumes accelerate.

A second level of analysis: taking into account both the quantity and the quality of leads for each campaign.

Impact - A profitable acquisition strategy.

After three years of work together, Neho has become impossible to ignore. Not only is Neho the first commission-free agency in Switzerland, it now sits in the leading pack of brokerage agencies in both French-speaking and German-speaking Switzerland, with more than 70 staff, properties sold counted in the thousands each year, and a marketing model that is amply profitable, in B2C as in B2B.