Abstract Assurer une croissance pérenne pour son entreprise nécessite la meilleure stratégie d’acquisition ainsi qu’une stratégie de customer engagement performante. Les tactiques média permettront de générer des leads, la stratégie CRM, quant…
Computing the Average Customer Lifetime Value (considering many cohorts).
The Lifetime Value of your customers (LTV) is an essential metric that allows you to define how much you can spend to attract a client while remaining profitable. But did you know…
Stop setting ROI objectives !
Return on Investment (ROI) is often used as the most fundamental KPI in marketing. Setting fixed ROI objectives for your marketing campaigns is far from being the optimal way of working if…